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Brewery’s Crafty New Brand

Back in 2016 and after more than 30 years, stalwart Herefordshire producer, Wye Valley Brewery, unveiled a new look and 2019 sees yet more advances.

Whilst the core range of beers remained popular, they had ambitions to embrace the new craft trend with innovative new beers of their own, and felt the brewery’s corporate image was in need of an update.

The Big Rebrand

The starting point for this was designing a new logo that would be timeless, yet contemporary. The Wye Valley Brewery stamp manages to incorporate their heritage, reputation for consistent beer quality, and their love of hops.

Following this they reviewed their product branding and of the 5 core cask products, 2 featured ‘Dorothy Goodbody’. The challenge therefore was to create a unity through design, yet ‘stay true’ to products, ensuring each kept its own ‘personality’…

As they unveiled the new-look logo and core range product branding, they then turned their attention to their monthly specials.  By retiring Dorothy Goodbody to the bottle products, it gave much more freedom to be creative. This not only applied to the names and designs, but it allowed the brewers to have bundles of fun with the beer recipes!

And all of this was done at the same time as launching their first ever lager, 1985… It’s fair to say the rebrand was – and continues to be – a huge success!


To reflect the bold and experimental side of our business, which now includes limited-edition keg beers, an expanding clothing and merch range, and new festivals and events, they wanted a fresher identity that’s separate to our core branding but that clearly complements it.

So they are introducing a less-formal version of the WVB logo – a logo that is ‘bolder’, less intricate in style, and simply screams the c-word (‘craft’ that is) whilst maintaining key aspects of the corporate logo. Check it out!

Brewery's Crafty New Brand

Over the coming months you’ll start to see this alternative logo rockin’ out at festivals; it’ll be stylishly gracing new merch items; and, fast-forward to 2020, this will be the new identity of their limited-edition keg and bottle products… And, who knows, maybe further into the future it’ll be sitting on the side of a craft can or two.

In the meantime, the team has already started work on a clothing range, which you can browse here. And make sure to keep up-to-date on all the latest brewery news on their Facebook, Twitter and Instagram accounts.