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Chase – A new chapter

Herefordshire drinks company Chase Distillery has reached an agreement to be acquired by Diageo, accelerating its mission to champion field to bottle spirits made sustainably on their farm in Herefordshire.

Diageo is a global leader in alcoholic beverages with an outstanding collection of brands across spirits and beer – a business built on the principles and foundations laid by the giants of the industry including Captain Morgan, Baileys and Guinness.

Since 2008, when Chase kickstarted the UK’s craft spirit revolution, Chase have evolved into a much-loved Vodka and Gin brand, constantly innovating and changing the way people appreciate and drink spirits.

Taking inspiration from the early days of the craft spirits scene in the USA, the firm wanted to use a surplus of potatoes that were “too small for Dad’s crisp brand” (Tyrells), or too wonky to sell as spuds, so they worked with an artisanal still maker to build Chase Distillery in a rural corner of Herefordshire.

Always wanting to challenge the status quo of the spirits industry, bringing farming heritage and provenance back to the centre stage.

For Chase Distillery, it will be “business as usual and every day we continue to make sure the Chase quality remains unrivalled and that the farm distillery in Herefordshire is a must – visit for any Gin or Vodka enthusiast.”

Diageo believes in the potential of the award-winning spirits and are looking forward to working with the Chase team to build on their mission to develop a sustainable distillery for generations to come.

Visit Chase Distillery website.