Team ESL is excited to be representing Herefordshire as THE destination for Group Travel at this year’s British Tourism & Travel Show at Birmingham’s NEC.

With a substantial stand to showcase ESL Members that are group travel locations in Herefordshire, Eat Sleep Live Herefordshire will be accompanied by some of the county’s premier group experiences. Meet Chase Distillery for behind-the-scenes tours of how this unique British single estate potato vodka and gin is made, unveil the newly refurbished Green Dragon Hotel in Hereford and marvel at Hereford Cathedral with its world renouned treasures like the Mappa Mundi, Chained Library and 6 acres of RHS ward-winning gardens, plus new features such as the Ascension window and bespoke themed ‘behind the doors’ tours.

Treasures & Charters

Hereford City Council and the Hereford City BID will also present the City’s landmarks and events, and welcome you to the new Tourist Information Centre in the beautiful Town Hall building where there is also a new Civic Museum and Heritage Suite housing Hereford’s ancient collection of silverware and original charters.

Cars and Cocktails


Chase Distillery will be treating visitors at the Herefordshire stand to some fabulous cocktail sampling and will have offers and incentives for Group Travel organisers wanting to book tours. There’ll also be some fun in the company’s model car – come and see us for a trip and a tipple.

Group Accommodation gets an uplift

Meet the team behind the elegant new Green Dragon Hotel, right in the heart of Hereford City, which has just completed an extensive refurbishment throughout the whole iconic building following a change in ownership and management. The freshly decorated 83 bedrooms now offer groups an elevated level of stay accompanied by a beautiful lounge and excellent restaurant serving a modern British menu. Find out how your groups can enjoy brilliant overnight packages to explore the City’s sights while coming back for treats like Afternoon Tea or a sumptuous supper.

We’ll also have lots of information on other unique group-friendly destinations, packages and trails AND our brand new 2020 guide books free to take away. So if your group is looking for something new to discover and experience, visit the HEREFORDSHIRE stand A8

To pre-arrange a meeting with us at the show, contact us directly on