TeamESL is delighted to be part of Herefordshire’s cultural mission to Brussels European Parliament this week, alongside Hereford College of Arts and other selected local businesses to provide a showcase to Herefordshire.
West Midlands Conservative MEP Anthea McIntyre secured the opportunity to showcase the county in the European Parliament offices in the capital city saying, ‘Living and working in this most beautiful of counties, I am excited about sharing it with my colleagues in the European Parliament. With the help of Hereford College of Arts and its talented students, we will be letting them know what an interesting and beautiful place this is to visit, what wonderful produce it has and what great opportunities there are to invest.’
A contemporary and visual theme of cow hide, Ryeland wool and soil was chosen by a steering panel, as a bold and sensory evocation of the county with abstract sculptural forms and film that feature some of the essential materials of Herefordshire’s past, present and future such as the county’s rich red soil, iconic cattle hide, Ryeland wool and sessile oak. The materials used in the exhibition are intended speak to both Herefordshire’s rural and industrial heritage and prospects.
Eat Sleep Live Herefordshire’s interactive county map will be taking the stage along with our famous Ultimate Herefordshire guide books as the most comprehensive guide to the county.
26 students from across the college’s Degree and Foundation Diploma in Art and Design programmes are travelling to the European Parliament to construct and invigilate the exhibition, designed to showcase Herefordshire to the thousands who work within or visit the Parliament.
The exhibition runs this month from the 18 February to the 21 February 2019.
Justin Gregory, Head of Higher Education at Hereford College of Arts said, ‘This is a county of rootedness, making, and innovation that often springs from tradition. We hope that through our exhibition visitors will feel both intrigue, curiosity and connection and ultimately be inspired to visit and invest in our exceptional region.’
Students will actively engage with visitors and press, talking about the county and, prior to the visit, ESL’s sister training company Minx Media Ltd was delighted to give the cohort some free advanced media training and presentation skills.
The exhibition and related costs are being supported by local businesses, Herefordshire Council and Herefordshire Community Foundation. Student travel is being supported by the European Parliament. Please note that neither Eat Sleep Live Herefordshire nor Minx Media Ltd have received any funds in support of their services to this project.
Follow more of the journey this week through the Hereford College of Arts social media: