On Wednesday and Thursday this week TeamESL will be promoting Herefordshire nationwide to help people find places to eat, sleep and live life to the full while visiting the county at The British Tourism & Travel Show
Eat Sleep Live Herefordshire’s stand at the NEC will be the only one branding Herefordshire as a destination, and will be a giving away branded goodie bags with Herefordshire products inside including locally made chocolates, cordials and hop confetti. There will also be a chance to win a competition to have a 2 night 4 Star break in Herefordshire worth £250 for those attending the show.
Goodie bags will include:
- Sue Gilmore Wonderful World of Chocolate www.suegilmour.co.uk
- Pixley Berries cordials www.pixleyberries.co.uk
- The Hop Pocket natural hop confetti www.thehopocket.co.uk
- The holiday competition is to win a 2 night stay at Lowe Farm Bed & Breakfast in Pembridge, north Herefordshire; a Visit England 4 Star Gold property www.lowe-farm.co.uk
Launched in August 2015, ESL is the creation of Heidi Chamberlain-Jones and a subsidiary of her already established business development consultancy Minx Media Ltd.
Having worked in regional tourism and having published the glossy Wye Valley Life magazine for many years, Heidi was asked by private tourism clients if she could develop a service that would support Herefordshire’s visitor economy as a whole, as those businesses felt that they were not being promoted adequately by the current authority, and Eat Sleep Live Herefordshire was born.
Eat Sleep Live Herefordshire has over 60 members and is much more than just a website, having taken on a team to shout about the county. They engage with regional press and media to invite them to experience and write about Herefordshire, showcase the county and national and regional shows, connect with group travel companies to bring visitors in and run marketing training courses to help businesses to promote themselves, plus many more marketing activities to promote Herefordshire.
“We’re very excited to represent beautiful Herefordshire in this way,” said Heidi. “Tourism is worth over £400million to Herefordshire’s economy and is a major employment sector for the county as well as a main player in rural business diversity. With no government funding available, ESL is purely supported by its members and these numbers are continually growing, enabling us to deliver valuable marketing activities to bring visitors and awareness to Herefordshire.”