The AMAZING NEW destination pass for Herefordshire

Eat Sleep Live Herefordshire is delighted to introduce you to the Herefordshire Pass – a promotional pass that will enable visitors and residents to save money across many different family attractions, shops, restaurants, leisure and activity locations, even accommodation across Herefordshire and the borders.

The Pass is designed to encourage people into and around the region, drive visitor spend and domestic overnight stays, as well as for residents to use their local destinations more regularly.

ESL is collaborating with the team who founded The East Anglia Pass (see, which promotes over 250 family attractions and has over 12,000 Passholders. Spearheading the launch of the Herefordshire Pass, ESL and The Pass will work in partnership with county TICs, District and Town Councils, schools and other relevant individual companies and organisations.

The pass will be sold to the public both online and offline. Passholders will be able to use both a physical plastic card and a digital pass (generated via the app) and all participating destinations/deals will be listed on the app and website, as well as on partner promotional platforms.

Continuous direct and outbound marketing will constantly promote the companies and deals on The Pass, including the dynamic Route Planner and electronic ‘push notices’ to Passholders when in the vicinity of a destination. Strategic on and offline marketing campaigns and activities of the partners and stakeholders will continue to develop Pass uptake and usage.

Find out more information here

Unlike other discount schemes such as Groupon, there is no cost for a business to take part and feature an offer via the pass and there is also total flexibility around the type of deal offered. There are no business subscription or commission charges, and we can help you to work out an offer that is attractive, relevant and does not conflict with your existing promotions.

Submit your business offer here