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Winter Glow unveils The Ultimate Santa Experience

Winter Glow unveils the West Midland’s ultimate Santa Experience with brand-new immersive Winter Village.

Immerse yourself in all things seasonal, with an impressive line-up of activities and excitement on offer at The Malvern Winter Glow from 25th November 2022 – 2nd January 2023.

Choose from daytime entertainment and extra special experiences, through to night-time fun, with a newly themed winter light trail, free parking and expect ‘next level indulgence’ at the return of the popular Food Quarter, along with a new Christmas Bar to allow visitors to eat, drink and be merry in style this festive season.

There will be personalised Santa Experiences, Ice Skating, Illuminated Light Trail, Giant Observation Wheel and the Christmas Market Food & Bar.

2022’s food line-up will feature firm local favourites from across Worcestershire, Gloucestershire and Herefordshire, including the regions finest pizza makers Marvellous Medicine and the fish and chip kings Sticky Fig, who return after first appearing at the 2021 event. Chicken connoisseurs Le Coq will also join the foodie line-up, along with Midlands favourites Hungry Monkey Catering. New additions for 2022, will be Mac ST Diner and Puds Puds, Brisket Bros and Nutella Hut Doughnuts and Crepes, alongside all the regular food favourites.

Alongside the Food Quarter, Winter Glow’s brand-new bar will bring a taste of Bavaria to the event, providing the perfect place for visitors to enjoy a festive tipple from an extensive menu – whether that be a warming mulled wine, ice cold lager or spiced cider.

Winter Glow’s Food Quarter and Bavarian Bar are free to enter, and don’t require a ticket or pre-booking. Visitors to these areas will also have access to Winter Glow’s brand-new Indoor Christmas Market, which will showcase a selection of local small businesses, and offer the opportunity for event-goers to tick some Christmas shopping off their to-do list.

The 120ft Giant Observation Wheel offers you the opportunity to experience the Malvern skyline from a birds-eye view. Wrap up warm and journey to the top of the Wheel in your private gondola. See spectacular views of the Malvern Hills, or gaze upon the sparkles of the Light Trail from a different point of view.

More information, special discounts and tickets on