The county of Herefordshire is coming together to host the first conference of the recently formed International Network of Cider Culture & Tourism Destinations this autumn.
As interest in cider continues to grow throughout the world, “Ciderlands” as the network is known, seeks to promote travel and cultural exchanges between classic and emerging cider regions, as well as to act as a cider tourism beacon for the world as a whole.
Founded in September 2018, during the International Cider Culture and Tourism Meet-up held in the Basque Country, Ciderlands began to be forged in November 2017, during the Sagardo Forum Cider Congress.
Delegates will enjoy the full Herefordshire experience, with visits to classic country pubs, a tour of the Mappa Mundi and the opportunity to visit The Big Apple’s Harvestime festival, complete with traditional cidermaking and apple displays.
Comprising four days of activities across the county in peak harvest time, Ciderlands 2019 will offer an unparalleled showcase of the region’s proud cider heritage to the cider tourism professionals from throughout the network. In addition, a number of notable public events offer the opportunity to leave a legacy of celebrating the region’s unique cider culture within the local community.
Among the attendees being welcomed by the Herefordshire team will be delegates from the Basque Country (Spain and France), Frankfurt (Germany), Wales, Cornouaille (France), Asturias and Galicia (Spain), Armagh (Northern Ireland), Mostviertel (Austria), and Hardanger (Norway). Invitations will also be extended to other cider regions with a notable tourism offer.
Crucially, Ciderlands provides an opportunity to remind Herefordians of cider’s great heritage as well as the role that cider continues to play in the county.
To achieve this, the Museum of Cider, Hereford, is joining forces with The Big Apple Association, Hereford’s iconic city centre hotel, The Green Dragon, and tourism partners Eat Sleep Live Herefordshire and Hereford Tourism Information.
Working alongside these organisations to bring this event to life are two of the country’s leading cider authorities: Gabe Cook, aka The Ciderologist, and Little Pomona co-founder and cider writer, Susanna Forbes.
Support from The Pippin Trust, the Three Counties Cider & Perry Association, plus a host of cider producers large and small is enabling the conference to realise its vision.
“Within the Ciderlands network, what stands out for me is how other countries with a strong cider heritage are proud to have cider at the heart of their regional identity,” said Elizabeth Pimblett, director of the Museum of Cider. “And, if visitors are excited by that in one part of Europe, it would be wonderful to create links that will draw them to the others.”
“Herefordshire is one of the world’s greatest cidermaking regions and cultures”, said Susanna. “We want to share this with cider tourism professionals from all over the world.”
“I have had the privilege to travel the world to make, taste and judge cider,” said Gabe. “I can say with absolute confidence that some of the finest ciders and perries in the world are made right here. Ciderlands 2019 will give us the opportunity to celebrate these brilliant drinks with those from near and far.”
Haritz Rodriguez, head of the Ciderlands secretariat, said: “There is a close cultural relationship between cider-producing countries. For this reason, as happens in other sectors, international cooperation is essential. At this crucial moment in cider’s evolution, we want to unite to cooperate in the development of this industry and above all to promote culture and tourism.”
For further information contact:
Susanna Forbes – (+44) 7811 913971, firstname.lastname@example.org
Gabe Cook – (+44) 7393 210 311, email@example.com
Follow Ciderlands Herefordshire on:
instagram: @ciderlandsherefordshire • facebook & twitter: @Ciderlands2019
Ciderlands 2019 is brought to you with the support of the following sponsors:
The Pippin Trust • Green Dragon Hotel
Westons Cider • Heineken | Bulmer’s
Three Counties Cider & Perry Association • The National Association of Cider Makers