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Museum of Cider, Commercial Development Officer

The Museum of Cider in Hereford is seeking an energetic and focused person  to develop income streams for the museum, through marketing, social media and market research. The Commercial Development Officer will provide direction and day-to-day management and promotion of the café, shop and meeting rooms. You will advise the staff and volunteer front of house team, helping them to deliver the best possible visitor experience in the museum and improving customer service.

The post holder is responsible for delivering an attractive retail offer.

Reporting to the Director, the Commercial Development Officer also works closely with other members of the museum team. This post requires a proactive and practical approach and the ability to work independently in a customer-focused environment.

The following is not an exhaustive list of tasks but is indicative of the main responsibilities:

Marketing and Research, initial months:

  • Assess the current visitor experience offer and suggest ways of improvement/development of the museum building, café, shop and meeting rooms.
  • Benchmark the museum against similar local organisations and museums further afield, looking at best practice in income-generating activities
  • Create a marketing plan to encourage footfall to the building and increase income across all streams
  • Liaise with internal and external stakeholders

Retail and Hospitality:

  • Manage the shop and cafe on a daily basis, overseeing stocktaking and general stock management.
  • Assist with staff and volunteer recruitment and training
  • Market the museum, shop, café and meeting rooms to the public through a range of communication channels to increase footfall and develop income streams
  • Ensure food hygiene and trading compliance in line with ongoing legislation
  • Manage good use of the EPOS till system, and lead the design and presentation of displays to high standards throughout the shop and cafe to enhance customer experience and maximise sales.
  • Collate, analyse and report on statistical information, setting core KPIs as applicable, taking action as necessary to ensure targets are met.
  • Develop relationship with suppliers, ensuring new product lines and excellent quality and profit margins, and identify opportunities for new product ranges which reflect collections & exhibitions, and appeal to visitors
  • Act as First Aider and Fire Warden, and contribute to disaster planning implementation
  • Arrange and undertake alcohol awareness training
  • Work with staff to plan and assist set up and preparation of public spaces for events and meetings as required.
  • Work with staff team to identify where more volunteers could be recruited.

Any other reasonable duties as may be required by the Director.

Key relationships: Internal: Works closely with:

  • Director
  • Administration Officer
  • Facilities Manager
  • Accounts Administrator
  • Front of House

The Museum of Cider relies on a small team of staff, and although each role has clear responsibilities, no one works in isolation and a spirit of cooperation is essential to maintaining a culture of mutual support and a positive working environment.

In addition, we have a small team of dedicated volunteers which we wish to grow.


  • Suppliers and contractors
  • Public
  • Current users of café and meeting rooms.

Person specification:

We value diversity and the role it plays in a positive workplace culture.

Please note, however, that the Museum occupies an historic site over three floors and is not fully accessible for those with complex mobility needs. If you would like to discuss your access needs in advance, please contact us on 01432 354207 and ask  to speak to the Director.


  • Strong commercial acumen and a successful track record of developing successful strategies and driving sustained growth.
  • Experience in marketing and communication of visitor-focused areas.
  • Clear thinker, able to prioritise, problem-solve and find creative solutions.
  • Experience of buying and sourcing products.
  • Excellent people management skills, and the ability to lead and work collaboratively in a friendly and helpful manner.
  • Strong financial awareness and experience of budget management and financial reporting.
  • Strong organisational and time management skills, as well as good attention to detail.
  • Excellent IT skills including Microsoft Office, EPOS systems, and awareness of digital ticketing systems and e-commerce systems.
  • Motivated and able to engender enthusiasm and commitment in others.
  • Able to undertake travelling associated with post
  • First Aid and Fire Warden trained (or willingness to undertake training).


  • Level 3 Food Hygiene certification.
  • Experience of e-commerce platforms/e-marketing
  • Experience of working in the Museum, Heritage or Arts sector or similar.

General terms and Conditions:

Contract: this is a full-time six month position conditional upon successful completion of the probationary period.

Hours: 37.5 hours per week, exclusive of lunch breaks. Core hours will be between 9.00am and 5.00pm, with some possible Saturday or evening work to accommodate occasional events.

Probationary period:  1 month

Notice period: 1 week during the probationary period and 3 months thereafter.

Pension: Pension offered through Now Pensions.

Please note: you must have the right to work in the UK and be able to provide evidence of this.

Application Process: To apply for this position, email your CV and covering letter explaining your interest and suitability for the role to

Museum of Cider, Commercial Development Officer

Location: Hereford
Closing Date: 31 July 2023
Job Type: Full-time
Pay: Salary: £22,000-27000 FTE, depending on experience