Winter Glow, the West Midlands’ biggest multi-attraction festive experience, has announced its return to the Malvern Three Counties Showground. The 2025 Christmas season will run from Friday 21st November to Wednesday 31st December for over five weeks of festive joy.
Since first opening in 2020, the event has become an important annual tradition for families across the region, and its unique festive attractions draw thousands of visitors each year.
The event promises to deliver even more magical experiences in 2025, with its most affordable ticket offering ever available to make it easier for even more local families to create unforgettable moments this Christmas.
Ice Skating
Attractions include the West Midlands’ largest covered ice rink. Decorated with twinkling lights and giant snowflakes, the rink is the perfect place to skate along to Christmas classics.
Light Trail
Winter Glow’s breathtaking light trail spans more than 2km and includes over 20 mesmerising light installations. This year, there will be more SEN and dog-friendly dates than ever before, and a new any day ticket option. This will provide families with more flexibility to plan their visit around the unpredictable British weather and busy schedules.
Personalised Santa Experiences
The original event in the region to offer personalised Santa’s Grotto experiences, families are invited to explore Father Christmas’ magical Winter Village, Mrs Claus’ bakery, and take part in a circus skills workshop with Santa’s elves, before meeting the big man himself.
UV Golf
Back for 2025, the 18-hole glow-in-the-dark mini golf course features elf-themed UV designs and fun challenges for the entire family.
As well as creating memories for thousands of local families, the event will create 100 jobs for people in the Three Counties, including more than 40 elves for Santa’s workshop and many critical behind-the-scenes roles.
Plus, Winter Glow’s Christmas market and food court provide a platform for more than 80 local businesses, including Worcester-based Brisket Brothers and the Groovy Greek.
“We’re excited to return to the Three Counties showground for 2025,” comments Chris Tarren, Managing Director at Winter Glow. “We love our home here in Worcestershire and are incredibly proud to not only provide a magical experience for visitors but also support the local economy by creating local seasonal job opportunities and supporting other small businesses in the area. We hope our new, more affordable ticket offering will make it even easier for even more families to create festive memories. I look forward to welcoming everyone back later this year to spread Christmas spirit once again.”
Tickets are now on sale. For more information, please visit: winterglow.co.uk/.
Images provided by Winter Glow.