Malvern Winter Glow

Experience the magic of the season and create unforgettable memories for you and your family as Malvern Winter Glow returns to the Malvern Showground in 2025 offering even more magical experiences to guarantee a truly unforgettable Christmas.

Open from 21 November – 31 December with a wide array of festive activities to enjoy including Personalised Santa’s Grotto Experience, Expanded Light Trail, New UV Glow Crazy Golf, Ice Skating, Fairground and Santa Paws!  The only festive event in the West Midlands that welcomes dogs to its light trail, with furry friends invited to join on opening weekend and any weekday booking.

Ice Skating

Attractions include the West Midlands’ largest covered ice rink. Decorated with twinkling lights and giant snowflakes, the rink is the perfect place to skate along to Christmas classics.

Light Trail

Winter Glow’s breathtaking light trail spans more than 2km and includes over 20 mesmerising light installations. This year, there will be more SEN and dog-friendly dates than ever before, and a new any day ticket option. This will provide families with more flexibility to plan their visit around the unpredictable British weather and busy schedules.

Personalised Santa Experiences

The original event in the region to offer personalised Santa’s Grotto experiences, families are invited to explore Father Christmas’ magical Winter Village, Mrs Claus’ bakery, and take part in a circus skills workshop with Santa’s elves, before meeting the big man himself.

UV Golf

Back for 2025, the 18-hole glow-in-the-dark mini golf course features elf-themed UV designs and fun challenges for the entire family.

As well as creating memories for thousands of local families, the event will create 100 jobs for people in the Three Counties, including more than 40 elves for Santa’s workshop and many critical behind-the-scenes roles.

Plus, Winter Glow’s Christmas market and food court provide a platform for more than 80 local businesses, including Worcester-based Brisket Brothers and the Groovy Greek.