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Malvern Winter Glow
Three Counties Showground Malvern Worcestershire WR13 6NW

    Malvern Winter Glow

    Christmas Experience Event

    Winter Glow, the biggest festive event in the Three Counties, will return to the Malvern Showground in 2024 offering even more magical experiences to guarantee a truly unforgettable Christmas.

    Open from Friday 22 November – 31 December, families, couples, and friends can enjoy a range of festive experiences with several new activities for 2024 including the Santa Experience, Light Trail, New UV Glow Crazy Golf, Ice Skating, New Indoor Fairground and Christmas Market.

    Santa Experiences include a personalised invitation from Santa through your letter box, visit the Elves’ Toyshop, decorate biscuits in Mrs Claus’ Bakery & view the delights of the Ol’ Sweet Shoppe and Meet Santa in his grotto and receive a special gift.

    Skate on one of the region’s largest covered real Ice Rinks to a playlist of festive tunes, warm up at the Ice Cafe with a Hot Chocolate or Mulled Wine and the Christmas Market is open to non-skaters, and free to enter.

    The Illuminated Light Trail has a new theme for 2024! The Golden Snowflake will take visitors on an exciting journey around the North Pole to retrieve bring the snowflake home.

    UV Glow Crazy Golf is brand new for 2024. Play a round of UV Glow Crazy Golf on the 18 hole indoor Christmas Attraction.

    A larger Fairground with new rides and Christmas events has been confirmed for 2024 with Dodgems, Santa’s Fun House, jump on the Bungee Trampolines, Swing Carousel and Twister!

    Christmas Market – With stalls offering local arts and crafts to children’s books and homeware, there will be plenty of gift ideas for friends and family in Winter Glow’s free-to-enter covered market.

    Food Quarter – Expect next-level indulgence with the most incredible festive food Malvern and the surrounding areas have to offer. The Winter Glow Food Quarter, Ice Café, and Winter Bar will be serving up a mouthwatering selection of food and drinks from local vendors including Brisket Brothers, the Groovy Greek, Yorkshire Pudding Wraps, and pizza.

    To find out more, visit

    Area Map