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Our Story...

                                                opposite Ludlow Castle. With a similar
                                                dining concept, flavours are as fresh as the
                          BILL SEWELL           ingredients. Bill has always loved big taste
                          Bill’s Kitchen        elements and unpretentious dishes. His
                          Hereford & Ludlow     two teams in Hereford and Ludlow care
                                                as much about the scones and bread rolls
            Bill Sewell has worked with simple fresh   they bake each morning as about the
            food for 40 years. He opened The Place   more elaborate tamarind and ginger
            Below restaurant in London in 1989 and   chicken, Vietnamese beef and their
            came to Herefordshire to open inside    famous quiches.
            All Saints church in the middle of
            Hereford over 25 years ago.         The menus in both cafes star the products
                                                of numerous local suppliers: bacon, ham
            At the time it was a fairly unusual    and sausages from the Tudge family, lamb
            practice anywhere in the country to have   from Perrywood Farm, local beers, ciders
            a ‘commercial’ venture within an active   and juices and stunningly good coffee
            church, yet the restaurant sits harmoniously   from Hundred House to name a few.
            in the building’s atmospheric surroundings
            and the modern mezzanine seating adds   Look out too for the latest in Bill’s range
            a contemporary touch. Great for quality   of cook books, conveniently called Bill’s
            breakfasts, light lunches or just tea and   Kitchen, with over 120 of his favourite
            cake, the menu changes with the seasons   recipes from a lifetime of cooking in his
            and Bill’s creativity.              cafes and at home; available to buy from
                                                the cafes or direct from the website.
            In 2021 Bill opened his second ‘Bill’s
            Kitchen’ in the Ludlow Assembly Rooms,

                                                I launched Sensory and Rye in Hereford
                                                in 2016 and a few years later, having
                         HASSENPFLUG            outgrown the premises, it was fortunate
                                                that the much larger property in the street
                         Sensory and Rye        opposite became available. Covid and
                                                other prolonged commercial challenges
            I’m originally a qualified Landscape   really tested us in getting the new place up
            Architect/Urban Designer, yet       and running, alongside still operating our
            somehow I always felt my true passion   existing location, and we had also launched
            was elsewhere…. I love hospitality as   a separate pizza restaurant in another part
            it combines all my skills and passions   of the City.  Yet it finally all came together a
            like music, interiors, menu creation,   year ago and now we have consolidated to
            marketing etc.                      bring everything to that one big wonderful
                                                new destination. The spaciousness works

         12  Herefordshire’s BEST FOOD & DRINK GUIDE
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