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the number of weekly supplier trips. These Second Cookbook Launch
changes support our sustainability goals and “Following the success of our Sunday Times
make our operations more effi cient, freeing up Bestselling debut, our second cookbook is
space and time, and improving back-of-house set to launch next year. This will allow us to
workfl ows, especially during busy periods.” further promote our brand and share our love
of burgers, BBQ, and bold fl avours with fans
across the UK. It also serves as a powerful
marketing tool, helping to tell our story
and celebrate our Herefordshire roots.”

Team Development and
Community Engagement
“We are investing further in our team through
structured training programmes focused
on leadership, sustainability, and inclusive
hospitality. We are also expanding our outreach
work, engaging with local schools, charities,
and events to inspire the next generation and
support causes close to our heart. All of these
Social Media, TV and Partner Collaborations
Social Media, TV and Partner Collaborations
Social Media, TV and Partner Collaborations
Social Media, TV and Partner Collaborations
Social Media, TV and Partner Collaborations
Social Media, TV and Partner Collaborations
Social Media, TV and Partner Collaborations
Social Media, TV and Partner Collaborations
Social Media, TV and Partner Collaborations
“Our social media following has grown initiatives will help us grow responsibly, inspire
signifi cantly, thanks to consistent brand loyalty, and ensure we have a positive impact
storytelling, behind-the-scenes content and on the people and places we serve.”
customer interactions. TV appearances on Applauding their drive and ambition, we at
mainstream shows with people like chef Tom The Herefoodie are delighted to be part of
Kerridge, BBC’s Saturday Kitchen and CH4’s such a success story in these commercially
Sunday Brunch, and guest partnerships at challenging times and look forward to
Fortnum & Masons in London have really following The Beefy Boys’
following The Beefy Boys’
showcased us. Our presence at regional incredible journey.
events and festivals through our mobile unit “ banging
Proper
has boosted brand awareness and attracted Tom Kerridge
Burgers ”
new audiences, while more customers are
choosing to return to our restaurants time and
time again. We’ve even collaborated with iconic
Herefordshire event venue Nozstock to host our From backyard BBQs
fi rst Beef Stock festival this August” to world class burgers
Restaurant Expansion
“We are preparing to open even more
Beefy restaurants in new areas, bringing our
award-winning burgers to more communities,
create new jobs, and work with an even wider
network of local suppliers. Each new site will
be designed with sustainability in mind, using
energy effi cient equipment, minimising waste,
and prioritising low impact operations.”

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