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Who the hell are
Who the hell a re

the beefy boy
the beefy boys s

We caught up with The Beefy “We’re proud to play our part in regenerative
Boys, our brilliant Herefoodie book tourism by championing sustainable practices
sponsors, to hear about where they that support our local communities and
started out and how they’ve grown environment. Wherever our venues, we’ve
remained committed to sourcing from local
to some astonishing heights.
suppliers wherever possible, ensuring menus
refl ect and support the region. We actively
minimise waste through effi cient kitchen
operations and recycling initiatives, and we
prioritise sustainable packaging and produce.
Our mobile pop-up unit allows us to bring our
award-winning food to wider communities
without the need for permanent infrastructure,
reducing our environmental footprint. As
an employer of over 200 local staff, we’re
deeply rooted in the places we serve and are
passionate about leaving them better than
we found them -socially, economically,
The Beefy Boys are the very defi nition of a and environmentally.”
drunken BBQ that seriously got out of hand.
What began as four mates grilling burgers in ‘Let it grow, let it grow…’
their back gardens, quickly escalated when they “Over the past year, we’ve seen a strong
won Grillstock in 2014. This victory earnt them increase in overall sales across all our sites.
a spot at the World Burger Championships in This growth has been driven by improvements
Las Vegas, where they were more shocked than to our digital ordering systems, the launch of
anyone to secure 2nd place! a new website, and an expanded marketing
strategy. We’ve also experienced increased
Fast forward to today and The Beefy Boys have
footfall at all our locations, which is a clear
opened more restaurants (now in Hereford,
refl ection of the strength of our brand, the
Shrewsbury, Cheltenham, Bath and soon to be
quality of our food, and the loyalty we’ve
Oxford), launched a Sunday Times Best Selling
built within our communities.”
Cookbook, secured titles at the National Burger
Awards, and even made a triumphant return Increased Operational Efficiency

to the World Burger Championships in 2024, and Sustainability Impact
landing 4th place in the world! They believe in “A packaging switch and supplier delivery
proper authentic dirty burgers, loaded fries and consolidation have dramatically reduced our
boozy shakes made with quality ingredients. single-use plastics and we’ve cut down on

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